Gener8ted Art Privacy Policy

Last updated: 15 July 2025

 

 

 

1. Introduction

 

 

This Privacy Policy explains how Gener8ted Art Ltd (“Gener8ted Art”, “we”, “us” or “our”) collects, uses, discloses and protects personal information when you access or use our website, platform and related services (the “Site” or “Service”).

 

We are committed to protecting your privacy and handling your personal data in a transparent and lawful manner.

 

This Privacy Policy applies to all users of the Site, including visitors, customers, account holders, creators, partners and participants in digital or interactive features.

 

 

 

2. Data Controller

 

 

For the purposes of applicable data protection laws, the data controller is:

 

Gener8ted Art Ltd

Company No. 15936670

Registered Office: 71–75 Shelton Street, Covent Garden, London, WC2H 9JQ, United Kingdom

Email: legal@gener8ted.art

 

 

 

3. Scope and Legal Framework

 

 

This Privacy Policy is intended to comply with:

 

• UK General Data Protection Regulation (UK GDPR)

• EU General Data Protection Regulation (EU GDPR)

• Applicable US privacy laws (including the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), where relevant)

• Other applicable international privacy and data protection laws

 

 

Where local law provides additional rights or protections, those rights will apply.

 

 

 

4. Personal Data We Collect

 

 

We may collect the following categories of personal data:

 

 

4.1 Information You Provide Directly

 

 

• Name

• Email address

• Billing and shipping address

• Payment-related information (processed by third-party payment providers; we do not store full card details)

• Account login details

• Communications with us (support requests, emails, messages)

• Reviews, comments or other content you submit

 

 

 

4.2 Information Collected Automatically

 

 

• IP address

• Device and browser information

• Usage data (pages visited, interactions, timestamps)

• Cookies and similar tracking technologies (see our Cookie Policy)

 

 

 

4.3 Information from Third Parties

 

 

• Payment confirmation and transaction status from payment processors

• Shipping and delivery status from fulfilment partners

• Analytics and advertising data from third-party service providers

 

 

 

 

5. How We Use Your Personal Data

 

 

We use personal data for the following purposes:

 

• To provide, operate and maintain the Site and Service

• To process and fulfil orders

• To manage accounts and customer relationships

• To communicate with you regarding orders, support requests and service updates

• To improve our products, services and user experience

• To operate digital features, interactive experiences or scan-based functionality

• To comply with legal and regulatory obligations

• To prevent fraud, abuse or misuse of the Service

 

 

Where required by law, we will obtain your consent before processing your personal data for specific purposes.

 

 

 

6. Legal Bases for Processing (UK/EU)

 

 

Where UK GDPR or EU GDPR applies, we process personal data on the following legal bases:

 

• Contractual necessity: to perform our contract with you (e.g. fulfilling orders)

• Legal obligation: to comply with applicable laws

• Legitimate interests: to operate and improve our business, provided those interests are not overridden by your rights

• Consent: where you have given explicit consent (e.g. marketing communications)

 

 

 

 

7. Marketing Communications

 

 

We may send you marketing communications where permitted by law or where you have consented to receive them.

 

You may opt out of marketing communications at any time by:

 

• using the unsubscribe link in emails, or

• contacting us at legal@gener8ted.art

 

 

Transactional or service-related communications (such as order confirmations) are not marketing and cannot be opted out of.

 

 

 

8. Cookies and Tracking Technologies

 

 

We use cookies and similar technologies to operate the Site, analyse usage and improve functionality.

 

Details of the cookies we use and how you can manage your preferences are set out in our Cookie Policy.

 

 

 

9. Sharing of Personal Data

 

 

We may share personal data with trusted third parties only where necessary, including:

 

• Payment processors

• Print-on-demand manufacturing and fulfilment partners

• Shipping and logistics providers

• IT, hosting and analytics service providers

• Professional advisors (legal, accounting)

• Regulatory or law enforcement authorities where required by law

 

 

We do not sell personal data.

 

 

 

10. International Data Transfers

 

 

Your personal data may be transferred to and processed in countries outside your country of residence, including countries outside the UK or EU.

 

Where required, we ensure appropriate safeguards are in place, such as:

 

• adequacy decisions;

• standard contractual clauses; or

• other lawful transfer mechanisms.

 

 

 

 

11. Data Retention

 

 

We retain personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, including for legal, accounting or reporting requirements.

 

Retention periods vary depending on the nature of the data and applicable legal obligations.

 

 

 

12. Your Rights

 

 

Depending on your location, you may have the following rights:

 

 

12.1 UK / EU (GDPR Rights)

 

 

• Right of access

• Right to rectification

• Right to erasure

• Right to restrict processing

• Right to data portability

• Right to object to processing

• Right to withdraw consent

 

 

 

12.2 United States (including California)

 

 

• Right to know what personal data is collected

• Right to access personal data

• Right to request deletion of personal data

• Right to opt out of certain data uses (where applicable)

• Right not to be discriminated against for exercising privacy rights

 

 

To exercise any of these rights, contact legal@gener8ted.art. We may need to verify your identity before responding.

 

 

 

13. Children’s Privacy

 

 

The Site is not intended for children under the age of 13. We do not knowingly collect personal data from children without appropriate parental consent.

 

If you believe a child has provided us with personal data, please contact us so we can take appropriate action.

 

 

 

14. Data Security

 

 

We implement appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration.

 

However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

 

 

 

15. Third-Party Links

 

 

The Site may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties.

 

We encourage you to review their privacy policies before providing personal data.

 

 

 

16. Changes to This Privacy Policy

 

 

We may update this Privacy Policy from time to time. The updated version will be posted on the Site with a revised “Last updated” date.

 

Continued use of the Site after changes take effect constitutes acceptance of the updated Privacy Policy.

 

 

 

17. Contact

 

 

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact:

 

Email:  legal@gener8ted.art